Hand-picked quotes about goals from the best non-fiction books

We tend to be overly optimistic when we map out timelines, goals, targets, and other horizons. We look at the best-case scenario instead of using the past to determine what a more realistic scenario would look like.

Always remember that the process is more important than the goal.

When you turn pro, your life gets very simple. The Zen monk, the artist, the entrepreneur often lead lives so plain they're practically invisible.

To follow a calling requires work. It's hard. It hurts. It demands entering the pain-zone of effort, risk, and exposure.

Turning pro is like kicking a drug habit or stopping drinking. It's a decision, a decision to which we must re-commit every day.

The why shouldn’t ever be for the simple glory of saying you’ve done something.

It is much more important to have a compass pointing to a concrete objective than to have a map.

Follow your ikigai. There is a passion inside you, a unique talent that gives meaning to your days and drives you to share the best of yourself until the very end. If you don’t know what your ikigai is yet, as Viktor Frankl says, your mission is to discover it.

We each have a unique reason for being, which can be adjusted or transformed many times over the years.

Another reason many people fail in their process is they cannot live without instant gratification.